Professional experience

Professional experience brief 01 of 04 · Frontline decision support

This example comes from Michael’s prior professional work. It is not a Next Concepts client engagement.

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Chapter 1 of 6: The situation
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A promise the customer could not see

I turned a verbal promise into a comparison customers could see.

A representative could truthfully say, “You will receive more useful service and pay less.” But with several plans, devices, and data options changing at once, the customer still had to take that promise on faith.

3–4 storesBusiness opportunities could move even when I was not there.Two account typesBuilt for business accounts and later used with consumer accounts.